Strategy

Your online strategy needs to encompass the best of what your business offers and present it in a dynamic, understandable environment that invites users or customers along for the ride.

That can include a lot of things.

In many cases, an online strategy is only conceived and understood after the copywriting process is underway. That’s one of the chief reasons that copywriters became strategists, and strategists often work closely with copywriters.

There is simply no better way to understand and really know your business than to have it fully, thoroughly and thoughtfully described.

That’s where I come in.