Frequently Asked Questions are not just a chore to put your customer service people through.
- They’re a great way to add 30 or 40 (or more) relevant, focused pages to any too small website.
- They’re a great way to train new employees or service providers.
- They’re a good way to focus (or refocus) your company and your strategy.
- FAQs are a terrific way to present the long-form story of your company.
The FAQ is also a good place to iron out policy kinks and shadows where you weren’t sure what to do.
Complicated, high information products rely on them to provide slow-learning customers with an always open place to go back to. They can be entertaining, but they should also reinforce your customer’s opinion of your firm.
Frequently Asked Questions can also put the questions in your customer’s mouth before they turn into full fledged doubts or misgivings.
Every business can be complicated. Every FAQ can be used to not only build out your information base, and to answer questions, but to put a pro-active customer focus back on your business’s appearance.
Travel and tourism FAQs are a terrific way to build evergreen content that keeps visitors and past guests coming back and build your reputation as a resource for valuable information.
We specialize in FAQs for hard-to-figure-out membership marketing plans, where the rules are everything. If your restrictions are restricting your business though, it’s not always a matter of easing the rules. It may be just a matter of explaining them more thoroughly and before the critics get up in arms.
Remember: Don’t put all your questions into a list on a single page. One page per question gives you a lot more profile. Questions should be answered in as many words as it takes, plus a few more to reinforce your message.