Let’s sum it up this way… Teach, and your customers will always come back for more.
You’d be surprised how many travel and time share operators offer (and even sell) a product that their customers simply don’t understand.
It’s rough going from there.
But high information products require gentler, slower sales and profound after-sales processes.
Those can be entertaining and fun, or they can take the form of super high information email and online information solutions that reassure your customers that they’ve made the right choice.
The same old advertising techniques just won’t cut it.
What we do is develop content to educate your customers – or members – to get more value and to understand yours as a generous and welcome alternative to all the other ways they could spend their time and money.
And you’ll learn a lot too.