Social media has one job.
To make your brand into a fun, informative and influential “person” on the internet.
It’s surprising how many businesses never get that message.
It’s supposed to be fun, but it’s not fast, it’s not totally intuitive (especially if you grew up with old media) and it’s not something you want to pass off to just anyone. Even strict B2B firms have a lot to gain. benefit from better informed and better connected customers.
Social media management takes the burden of short-lived shares and tips and integrates the entire process with the rest of your content, SEO and Search Engine Marketing.
We’ll custom tailor and outline a social media management strategy so that all of the content produced by your firm is presented and re-presented to new customers and old.
Social Media is Not About Sales
Not in the short term anyway. However it is essential to positioning your organization as a trustworthy, open, honest and reliable partner in the travel plans, or long term prosperity of your clients, customers, guests and members.
Personal recommendations are about 95% more influential than advertising.
Let’s say that again.
95% more influential than advertising!
That’s why businesses use it. That personal recommendation, possibly based on your Social Media activity, is worth investing some time and energy into maintaining your presence.
Photo top of this page: Bienvenidos a Cancun, © Wikimedia Commons by Gio Terron