Here’s the industry you’re in:
Contrary to what they might believe, most timeshare, vacation rental/ownership and travel companies – even hotels – DON’T DO ANY MARKETING AT ALL.
- Time share companies have their only marketing done by their sales people.
- Vacation Rental companies put up a website and do some SEO – and hope it works.
- Travel companies rely on counter-productive – even destructive – email blasts only.
- Hotels have branding work done only at the corporate level but do nothing to welcome guests and distinguish themselves at the branch level.
The result is no emotion, no connection and not much chance for success. For those ready to commit to serious community, education and inclusiveness – and yes, real marketing – there’s no end to where you can go.
Blog Follow Up provides optimal information to keep your guests enthusiastic about your property(ies) and to build a community around staying regularly and at top dollar.
- Follow Up communications are ongoing.
- They’re intelligent. Compelling. Intriguing. Fulfilling. Informative and relationship centered.
- It’s messaging that matters – and that makes money.
Communications designed to build community & strengthen your message to the people looking for you.
- Strategic email campaigns
- Serious Brand Development and Values Marketing
- SEO content for today’s Search Landscape – no matter where you are.
- Member education and confidence building
- Value added content for tourism, travel and real estate
- Mailing list development
- Lead generation
- Contract enhancement
We treat your members and guests to the full experience of your brand, your location, your hotel and we’ll leave no doubt that they’re right where they want to be.
Remember, the Blog Follow Up Blog is where you can always learn something more about Travel Copywriting, Content Marketing, Hotel and Vacation Rental Copywriting and Strategies that make and keep your hotel or vacation rental business boomin’.
And here’s more about us, if you want to know more.